From tire to star!


If you love cooking, then you will love cooking shows, and if you love cooking shows, then you will love the show, MasterChef!

If you know about MasterChef, then you will know about this Star rating of hotels and restaurants all over the world!

But did you know that this rating was only a side-effect or Side bonus to make you get out of your house and drive your car and finally make sure your tires get worn out more!

So French tire manufacturers André and Édouard Michelin wanted to encourage more driving and boost tire sales!

But  in 1900, there were fewer than 3,000 cars in France. The Michelin brothers needed to boost car ownership and driving to increase tire demand!

So they introduced the Michelin guide!

The original free Guide Michelin offered travel tips, maps, and restaurant listings!
The brothers created the free “little red book” packed with practical info (maps, hotel listings, gas stations, tyre repair tips) to motivate motorists to travel, thus wearing out their tires!

The guide became popular, and they noticed people used it to find restaurants, prompting them to start listing fine-dining spots!

Then in 1926 they introduced a star rating system for fine dining!

In the Beginning the Guide began awarding a single star to fine dining establishments.

Later on in 1931 a hierarchy of zero to three stars was introduced and finally in 1936 came the Standardization which was the criteria for one, two, and three stars. This  remains similar to this day!

One Star: A very good restaurant in its category.
Two Stars: Excellent cooking, worth a detour.
Three Stars: Exceptional cuisine, worth a special journey.

The system grew to rely on anonymous inspectors, cementing the Guide’s status as a prestigious, independent authority in gastronomy, despite its roots in marketing!

And now having a Michelin star rating for your restaurant is a matter of pride and honour and chefs would go to any length to get it!

All this Because two brothers thought that your cars need new tires more frequently!

So have you ever driven your car to a Michelin star rated restaurant?


Frankly, though I love the taste of the roadside Dhaba! Has to be clean though!

Clean also were movies starring Devika Rani Chaudhuri!

Think about one Michelin star restaurant you want to go to!

Good night…

Leave a comment