In the novel Made in America by Bill Bryson; he tells about this amazing assembly line food production!
Raymond Albert Kroc was a bussinessman who recognized the true worth of this small outlet , was a consummate seller of franchises.
Then again, this outlet did not need anyone’s intervention! They had already invented an assembly line of food! It was being run by two Brothers!
By 1961, the year Kroc bought the brothers out for $2.7 million, there were two hundred such restaurants, and the company was on its way to becoming a national institution!
Kroc achieved this success in large part by making sure that the formula of the original was followed everywhere with the most exacting fidelity.
His obsession with detail became legendary!
He dictated that outlet’s burgers must be exactly 3.875 inches!
It must weigh 1.6 ounces and contain precisely 19 per cent fat!
Big buns should have an average of 178 sesame seeds!
He even specified, after much experimentation, how much wax should be on the wax paper that separated one hamburger patty from another!
Such obsessiveness made the outlet an international success!
As of late 2023, there are approximately 41,800 such locations in over 100 countries and territories worldwide. The company operates on every continent except Antarctica, with the highest concentration of restaurants in the United States, followed by China and Japan!
The company owns a significant portion of its restaurant land and buildings, totaling $37.7 billion in assets!
All over the world, a single Assembly Line Process Flow is followed to the t!
The process begins with the bun (crown and heel) being toasted then you have the Condiments added! On the crown (top bun), one shot of mustard, followed by ketchup, is applied!
Then you have the toppings! Dehydrated onions and pickles are added to the condiments on the crown!
Then the Protein! A 10:1 (10-to-1) patty is placed on top of the pickles!
And finally the closure!
The heel (bottom bun) is placed on top, and the burger is wrapped!
Even the sauces and mustard or mayonaise are ‘ejected’ in precise quantity!
Which is why you get the same taste everywhere!
Am sure you got the outlets’s name? You will get it once you know the Brother’s names!
The brothers were Richard and Maurice McDonald who founded the first outlet in 1940 in San Bernardino, California!
Yes! McDonald!
Don’t you feel like having one right now!?
Have one and smile! Like Satish Kaushik used to do! Smile that is!
Subh ratri!









