Search for Rhythm 0! After that you will search for humanity…
You can also get to know how human goes from human to inhuman…
It’s a sad reality of our society…if there are no rules you get only chaos…
Rhythm 0 was a six-hour performance art piece created by Serbian artist Marina Abramović in 1974.
The work explored the relationship between artist and audience by inviting viewers to use any of 72 objects on her body, with Abramović taking full responsibility for what occurred.
Another important aspect when you do not have the responsibility! It’s only responsibility which makes us all humans…
The event took place at Galleria Studio Morra in Naples, Italy.
The setting was that Abramović stood passively in a room, and a note instructed the audience, “I am the object. During this period, I take full responsibility”.
On a table nearby were 72 items, deliberately chosen to represent both pleasure and pain. Objects included a rose, honey, bread, a feather, scissors, nails, a knife, and a gun with a single bullet (thank god for that!)
For six hours, the audience interacted with Abramović using the objects. Some people offered gentle gestures, but as time went on, others became more aggressive.
Over the course of the performance, the audience’s behavior escalated dramatically.
Of course initially people were people were hesitant and used the pleasurable objects.
Then within a few hours, the aggression began. Her clothes were cut off, she was bruised and cut with a knife, and someone loaded the gun and aimed it at her head! Luckily she was not shot!
An audience member eventually removed the loaded gun from the room.
The climax was the most stunning!
When faced with responsibility the ‘human’ ran away!
When the six hours were up, Abramović began to move, and the crowd—unable to confront her as a person rather than an object—fled the gallery!
Abramović’s performance is regarded as a powerful exploration of human behavior and vulnerability, raising critical questions about morality, accountability, and the power dynamics between artist and spectator.
It revealed how easily people can objectify others and succumb to cruelty when they feel they won’t be held responsible for their actions.
Abramović herself later reflected on the experience, stating that it showed “in your own performances you can go very far, but if you leave decisions to the public, you can be killed”
The experiment is now infamous for revealing a public capacity for aggression and violence when freed from consequences!
Humanity survives because of those few who make society better and humane. One of them was Piyush Pandey.
A legendary Indian advertising professional, known as the “architect of Indian advertising” for reshaping the industry with a distinctly Indian, culturally rooted voice!
Remember the Vodafone pug or the Kuch khaas hai by Cadbury!? That’s the magic of Piyush!
He will be missed…
Heart felt condolences
Om Shanti…
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