This invention is so common that you cannot escape them! They hit you when you least expect it and they are so difficult to get rid of!
In fact the inventor of this invention even apologized for creating this nuisance!
In fact now you have a series of inventions which specifically are aimed at tackling this invention! Still many times it finds its way!
Now now; don’t get mad! It is only ad! Or more specifically Pop up ads!
The creator of this very irritating invention is Ethan Zuckerman. So while working as a programmer at Tripod dot com in the mid-1990s, he developed the code to launch a separate browser window for an advertisement!
His original intentions were far from malicious though! It all started with a genuine client concern and requirement for ads! So a major car company that advertised on Tripod was concerned its ad might appear on a webpage with sexual content!
To avoid this association, Zuckerman created a new window that was not directly tied to the webpage’s main content! The basic idea was to keep the advertising separate from the webpage’s core content, which he believed would be better for both the brand and the user! Unfortunately ad makers quickly caught on to this idea and the pop ups literally became a rage! This was especially if you visit questionable websites! The most difficult part was that these pop ups used to come like shots from a pistol! So many and with the close ad button so small and many times if you click on those, you may open up another site or pop up!
The invention was hated so much since it quickly became a disliked form of online advertising! In a 2014 essay for The Atlantic, he described advertising as “the internet’s original sin” and said of his invention, “I’m sorry. Our intentions were good”!
Now many times pop ups are still used for form filling and getting on to another site using the link and in those cases you need to disable the pop up blockers! By and large though Pop-up ads are widely considered annoying because they interrupt the user experience, cause security concerns, and can slow down devices!
However, pop-ups remain common because, from an advertiser’s perspective, they can be highly effective at grabbing attention and driving conversions. In fact pop ups can actually be useful in capturing leads and building email lists. Many websites use pop-ups to offer a discount code, an e-book, or exclusive content in exchange for your email address. This offers clear value and gives you a reason to subscribe.
They even aid in providing urgent, contextual information and user guidance!
Sometimes a non-intrusive pop-up might ask for quick, valuable feedback on your experience.
The crux of the matter should be that the pop ups must be non intrusive with a clear cancel or close button which gets pressed in the first attempt even with someone with a huge thumb! Then pop ups can be tolerated!
You can also tolerate such gems like Pankaj Tripathi!
Look at the eclipse and the red moon and sleep!
Shubh ratri!
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