“The rich can buy everything but this
The poor have a lot of this but can’t sell for a million dime!
Rest everyone sells this and then become melancholic
Don’t dwell on it too much, it’s just time!”
This company is now one of the most profitable companies and a craze among people all over the world! Apple is just not a fruit anymore, but a statement!
But the most interesting story of Apple is not how it became the company it is now but how Steve Jobs who founded the company was fired from it! Of course the more interesting thing is how he was hired back as the CEO and how! Another interesting thing is how for eleven years he worked and made it into a formidable brand and then he hired the ve eery man who would one day fire him!
Now that is a story!
So in 1985, Jobs was the co-founder and visionary of Apple. Steve Jobs and Steve Wozniak famously started Apple in a garage and began to develop their unique business strategy.
The two men had a rough breakdown of business responsibilities: Jobs handled business and creativity, while Wozniak engineered their creations.
Of course, the responsibilities weren’t entirely as set as this, but this rough breakdown allowed Apple to get off the ground and begin creating.
But being young means less sense of responsibility! So the team needed expert guidance if they were going to get their company off the ground. So they built a board and brought business experts to help get the fledging tech company going!
Jobs famously pushed people too hard, rubbed people the wrong way, and burned bridges left and right. He was building an incredible business but making everyone around him unhappy. Of course this was only one perspective but then you cannot have a soft guy to be the CEO! By nature CEO has to be the one who can say no!
In 1983, Jobs recruited the CEO of PepsiCo, John Sculley, to work for Apple! It was like inviting the Brutus to the inner chamber!
Jobs clashed with Sculley after two new products — the Lisa and the Macintosh — failed to live up to sales expectations!
As a result, Jobs was moved away from the Macintosh product and was furious about the change, taking his case straight to Apple’s board of directors above Sculley! This really ruffled the feathers of the people on the board!
Shortly after the attempted corporate power play two things would have happened behind the closed doors of the Apple top floor! Jobs was either fired by the board of directors immediately after his rant (if you believe his side of the story) or quit shortly after (if you believe Sculley’s side!).
The result was the same. Jobs was out, and the company was without the input of its iconic founder!
Jobs would then found NeXT, a computer company that produced high-end computers!
In the biggest circle of life or Karma which everyone would like to get at least once in his or her lifetime the wheels of fortune turned again and how! Imagine getting an opportunity to be the boss of the company which fired you one day!
In 1996, floundering and after failed talks to sell itself, NeXT sold to Apple for $429 million! This purchase would bring Jobs back to the company he originally founded and then after a massive stock sale tanked the price of the company’s stock, Apple’s board fired its then-CEO, Gil Amelio and replaced him with Steve Jobs!
The rest of the story is of course general tech knowledge. Unfortunately he was lost to the tech world too soon. A quick sketch on a jam packed day!
Now tell Siri to set alarm and sleep!
Even Alexa will do!!
Shubh Ratri!
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